From Where I Sit MasterCard RPPS Delivers Spotlight On Princeton eCom Spotlight On CCCS of Greater Atlanta NEWS REPORT MasterCard RPPS Continues to Add Value with Wide Variety of Service Enhancements NEWS REPORT First Meeting of RPPS Credit Counseling Advisory Group Addresses Electronic DMPs NEXT STEPS MasterCard RPPS Appeals Directly to Billers in New Biller Awareness Campaign		Research Uncovers Surprising Insights on Consumer Adoption Issues Study indicates strong interest in online bill payment and suggests blueprint for attracting new users. Late in 2002, MasterCard RPPS® conducted a new study on consumer attitudes about online bill payment and bill presentment to better understand what drives adoption of these services among today's consumers—and what barriers might be holding back potential users. "It was a very valuable exercise in consumer research," said Cathleen Conforti, MasterCard RPPS. "While the study confirmed many things confirmed many things we had anticipated, it also revealed some surprising information. We know there are consumers out there who don't know what online bill payment is. What we didn't know—and what our study revealed—is that there are many consumers who think they know what online bill payment is, but really don't. When asked to define it, they confuse it with multiple bill payment methods. "We think the research will open the industry's eyes to new possibilities for attracting customers," said Conforti. "In fact, it's already put a new consumer awareness initiative in gear here at MasterCard RPPS® to help financial institutions take advantage of the new information." Getting consumer input The research was based on input from focus groups meeting in Paramus, New Jersey; Atlanta, Georgia; and Chicago, Illinois. In each market, one group was composed of current online bill payers who accessed the service through their bank's website. The other group included non-online bill payers who are aware that they can pay their bills online. < 1 | 2 | 3 | Next > Printer Friendly Version