From Where I Sit MasterCard RPPS Delivers Spotlight On Princeton eCom Spotlight On CCCS of Greater Atlanta NEWS REPORT MasterCard RPPS Continues to Add Value with Wide Variety of Service Enhancements NEWS REPORT First Meeting of RPPS Credit Counseling Advisory Group Addresses Electronic DMPs NEXT STEPS MasterCard RPPS Appeals Directly to Billers in New Biller Awareness Campaign		NEXT STEPS MasterCard RPPS Appeals Directly to Billers in New Biller Awareness Campaign Multifaceted campaign is designed to help generate referrals to existing MasterCard RPPS customers. For the first time ever, MasterCard RPPS® is gearing up a biller awareness campaign that will reach out directly to billers in a variety of industries across the nation. Leveraging RPPS's extensive connectivity and the value of the MasterCard RPPS brand for our customers, the new campaign will spotlight both payment and bill presentment services and is expected to generate qualified leads for current RPPS concentrator and BSP members. "Our lockbox and concentrator participants do an excellent job of bringing their largest customers onto our network," said Tom Carey, MasterCard RPPS. "We want to support their sales efforts with an integrated campaign that will facilitate biller awareness and adoption of our services and provide an enhanced referral process for current customers." Using multiple avenues The campaign will utilize a variety of tools—including marketing, direct mail, presence at conferences and forums, and advertising—to communicate with the biller community. "The primary message will be the value of the MasterCard RPPS payment and presentment services, what we do, and how we do it," Carey said. "We feel this approach will help us develop new relationships and bring more electronically paid billers onto our network for our consumer service provider endpoints to utilize. In addition, it will help expand awareness of the MasterCard RPPS brand and its value. This will assist our BSPs' and concentrators' salespeople in using our name more effectively in their integrated marketing communications programs for payments and bill presentment distribution." < 1 | 2 | Next > Printer Friendly Version