From Where I Sit MasterCard RPPS Delivers Spotlight On Princeton eCom Spotlight On CCCS of Greater Atlanta NEWS REPORT MasterCard RPPS Continues to Add Value with Wide Variety of Service Enhancements NEWS REPORT First Meeting of RPPS Credit Counseling Advisory Group Addresses Electronic DMPs NEXT STEPS MasterCard RPPS Appeals Directly to Billers in New Biller Awareness Campaign		NEXT STEPS : MasterCard RPPS Continues to Add Value with Wide Variety of Service Enhancements (Page 2 of 2) Multifaceted campaign is designed to help generate referrals to existing MasterCard RPPS customers. Building a pipeline The campaign materials will invite interested prospects to contact MasterCard RPPS for both payment and presentment services. In turn, MasterCard RPPS will make referrals to existing providers based on a best-fit logic to correspond with the biller's needs. "Some billers are unaware of the fact that their own bank might already work with RPPS for payments and bill presentment distribution," said Carey. "RPPS will be in an excellent position to find out whom the biller uses for banking or lockbox processing services and refer them to a sales representative at that company in order to discuss RPPS services. "Essentially, we want to develop a pipeline to get qualified leads to our customers," Carey added. "Often, interested billers just don't know who the providers are, or they're looking to do one-stop shopping—trying to find a provider that can support both their payment and presentment needs. We can direct them to a qualified provider." Up and running While the advertising components are expected to debut soon, some of the campaign's other elements are already in the works. "We have plans for several conferences in the coming months, for example," said Carey, "and we're excited about making referrals to those organizations that work with us." For more information For more information, contact Tom Carey at 914-249-5574 or, via e-mail, at thomas_carey@mastercard.com. < Back | 1 | 2 > Printer Friendly Version