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Editorial Viewpoint New Light on Consumer Confidence |
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Spotlight On Consolidated Credit Counseling Services, Inc. |
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Spotlight On Huntington National Bank |
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COVER STORY 2005 Customer Symposium Takes a Wide-Angle Look at Electronic... |
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CASE STUDY PNC Bank Leverages MasterCard RPPS Connection As It... |
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EMPLOYEE RECOGNITION Two Team Members Recognized for Exceptional... |
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NEWS REPORT Consumer Marketing Program Drives Adoption of Online... |
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| WELCOME New Customers! |
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INDUSTRY INSIGHTS Q&A with David Jones, Ph.D. |
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NEWS REPORT 
Consumer Marketing Program Drives Adoption of Online Bill Payment |
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| New Turnkey Program Builds on Success of Pilots | ||||
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MasterCard RPPS customers can spur consumer adoption of online bill payment services with the help of the new Consumer Online Bill Payment Marketing Program—available now. The new turnkey program follows the same highly successful incentive-based strategy used in pilot programs conducted by MasterCard RPPS. Consumers who sign up for the online bill payment service and pay three bills a month via the service for three consecutive months receive a cash award. The pilot programs produced impressive results: ♦ In one pilot, enrollment rates of 19.8% for online banking customers1 and 2.7% for offline customers2 were posted. Respondents fulfilled the terms of the incentive at rates of nearly 12% and 1%, respectively.
♦ In another pilot, fulfilled incentives were realized at an overall rate of 3.4%, with nearly 5% of online banking customers earning the incentive. Increases were also posted among both inactive online customers3 (3.5%) and offline customers (1.8%).
The new program includes proven communications materials, both paper and electronic, that can be customized with your organization name, logo, and contact information.
Get Started Today To lift adoption and usage of your online bill payment services with the MasterCard RPPS Online Bill Payment Marketing Program, please contact Steve Borzoni at 914-249-5850 or steve_borzoni@mastercard.com. |
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