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 Breakout sessions give attendees a closer look
The last day's breakout sessions, featuring short presentations that invited interactive audience participation, allowed small groups of attendees to focus their attention on topics of particular interest:
- Commerce Intelligence: This cutting-edge MasterCard Advisors practice leverages internal spend data for your customer base, as well as external data previously unavailable to your organization, to deliver actionable insights that can help maximize marketing opportunities across an entire portfolio. Using a proprietary technique, the practice can help identify the customers who are most likely to respond to your marketing communications and choose to pay their bills online (see the spring 2006 edition of RPPS Update).
- Current payments industry research: Recent data from TowerGroup research tracked such industry trends as increasing consumer adoption, growing online bill payment volume, the percentage of payments made via consolidated sites (38%) versus biller sites (49.5%), and the growth of consumers who bank online and also pay bills online (47% in September 2006, up from 32% in May 2002).
- Best practices in biller directory data utilization: Reviewing techniques for locating billers, conducting advanced biller searches, displaying biller profiles, as well as other functions, helped customers to get the most from the data available in the MasterCard RPPS Biller Directory.
- The administration tool and the MasterCard RPPS Payments Center: A review of the current tools, coupled with a preview of the expanded functionality that will be available in the new Payments Center, brought customers up-to-date.
"These sessions are a valuable feature of the symposium because they give participants a chance to dig into important subjects that touch on operational, marketing, and management aspects of the business," says Tom Carey, senior business leader, Sales and New Business Development.
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